erniefreeman's Blog

     Every television in the United States has a promotions department.  This department consists of people who produce "commercials" for the television station and, promote the station in the community through various events, sponsorships, and the like.  The promotions department is like the public relations department of a corporation.  Fox-13, right here in Memphis, has one of the best promtions in the United States...if not the best.

     The latest proof of this comes from the preeminent marketing and promotion organization in the world....Promax.  Winning a Promax Gold award is the promotions industry equivalent of winning the Academy Award in motion pictures.  Fox-13 recently won a gold Promax award for the campaign, "What does New York know about Memphis television? "  You may have seen some of these promos on television with me in New York City asking folks there about Memphis news.  The point of the campaign was people in New York don't watch morning newscasts that originate out of Memphis, so why should Memphis news viewers watch morning newscasts that originate out of New York, like the Today Show, and Good Morning America.

   The "spot", as they call it in the industry, also won a Promax Silver in the Information Program Spot category. It was nominated for Information Program Campaign as well.

     Fox-13 is the smallest market station in the country to win at Promax this year. No other television station in the mid south has won a Promax award in the last 5 years.  Promo Manager David Stotts, Creative Director Paul Sloan and Art Director Vanessa Ezernieks have combined to win twenty seven Promax awards in that same amount of time.  Two words for the Fox-13 promotions department: You Rock!

     This is the eighth television station I've worked for in my career.  For me, the question isn't whether this promotions department is the best in the United States, it's whether it's the best in the world.

     If you haven't seen the "spot", I've inserted a link below.  If you have, take another look.  It's funny as heck.

http://www.myfoxmemphis.com/myfox/pages/Home/Detail;js
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7037&version=4&locale=EN-US&layoutCode=VSTY&pageId=1.1.
1&sflg=1